CareerBuilder released some survey findings today indicating that over a third of employers in the U.S. are using social media to promote their company. It's employee use that still has some businesses worried.
A lot of companies are afraid to let their employees use social media freely, but they're also afraid not to. On the one hand, there are obvious reputation and brand issues that could come up from irresponsible employees social media use, but on the flipside, some of those issues can be avoided with responsible employee social media use. Of course there are many other benefits as well.
This week, FaceTime Communications introduced a new tool called Socialite, which is a security management and compliance solution for social networks. Available in Software-as-a-service form or as on premises solution, its aim is to give companies control over social media features and communications for users on corporate networks.
A rep for the company says key benefits include the ability to: track users across multiple social media platforms; prevent data from leaving the company, either maliciously or inadvertently; empower IT admin to manage access to Facebook and its thousands of “applets” by category or individual application; manage access to features (ie, who can read, like, comment upon or access 95 distinct features on Facebook, LinkedIn or Twitter); control Facebook, LinkedIn and Twitter, so content is required to be pre-approved by corporate communications or other third party; empower IT admin to capture all posts, messages and commentary in context; and export to an archive of choice for eDiscovery.
"Organizations in regulated industries are faced with the need to manage the features used and content posted on social networks in order to protect themselves and their customers," said Erin Traudt, Research Director, Enterprise Collaboration and Social Solutions for IDC. "FaceTime's heritage in the IM and Unified Communications markets should play well as communications move into the social arena, but still require security and compliance controls."
A lot of companies are simply creating social media policies and hoping employees abide. There's no telling how often or how strictly these are actually enforced. I would guess that a lot of infractions get overlooked until they cause real damage.
It will be interesting to see if more services like FaceTime's start being used in corporations as time goes on and social media continues to become more unavoidable. source: webpronews.com/topnews/
