Google Adds More Extensions to Latest Chrome Browser

Google has just released the latest and most stable release build of its Chrome browser for Windows. Most notable features are the additional of more Chrome browser extensions and of course bookmark sync which has been tested in the browser’s previous beta version.

If you have not donwloaded the previous Chrome browser beta version, you might have missed the Extensions feature. These are just your usual Firefox plug-ins/add-ons which extend the functionality of the browser.

Right now, there are more than 1,500 available extensions in the Chrome browser extension gallery.

The other feature which made it to the latest release of Google Chrome browser is bookmark syncing. This is very useful if you used Chrome browser on different machines. It lets you synchronize all your bookmarks from one computer to another. After enabling bookmark sync, any bookmarks that you add on one browser installation will automatically appear on the other browser installation on your other computers.

For those using Chrome browser on Linux, the extensions feature is already available in the beta channel. While Mac users will have to wait some more to have the extensions and bookmark sync on their Chrome browser installations.

Facebook's 2009 Scorecard Shows Huge Gains

Simply put, Facebook had a terrific 2009. This afternoon, comScore provided some statistics that cover the entire year, and the easiest way to sum them up is by saying that double- or triple-digit growth occurred in an impressive eight out of ten categories.

According to comScore, the total number of unique visitors to Facebook increased 105 percent between December of 2008 and December of 2009, hitting 111.8 million before the new decade began. At the same time, the number of average daily visitors increased by an even greater amount: 181 percent.



Meanwhile, the total minutes and total pages viewed stats rose 198 and 151 percent, respectively. Average usage days per visitor hit 10.4 (up 37 percent), average minutes per visitor totaled 246.9 (up 45 percent), and average visits per visitor reached 27.4 (up 64 percent). And total visits increased 236 percent.

The only sort of weak metrics were the average minutes per visit measurement (down 11 percent, probably due to people visiting the site so often), and the average minutes per usage day tally (up just 6 percent).

So Facebook's certainly starting 2010 in a much stronger position than it entered 2009. And looking at the tail end of the line in comScore's graph, it doesn't appear that the social network's stats are going to plateau anytime soon.
source: http://www.webpronews.com

Skype Sees Big Jump in International Calls

Skype announced that its share of international calling minutes has jumped by 50% year-over-year. This data comes from a new report released by research firm TeleGeography.

According to this report, Skype's share of international calling minutes jumped to 12% from last year's figure of 8%. Telegeography says that the volume of traffic routed via Skype is growing at an "astonishing" pace. The following graph shows the net increase in international phone and Skype traffic from 2005 to 2009.

Skype's Peter Parkes writes on the Skype Blog:

Skype retains its top spot as the ‘largest provider of cross-border communications in the world, by far’ according to the same report. Skype-to-Skype international calling minutes grew by 21 billion in 2009, a phenomenal acceleration of almost 100%. Telegeography strategy VP Stefan Beckert said at a meeting in Honolulu (why can’t we have meetings there?) that ‘he knew Skype hit a tipping point when his grandmother started using it’.

Sten Tamkivi’s presentation at eComm in Amsterdam explored some of the backstory behind Skype’s conquest of the international long distance calling space, and included some discussion of the reasons behind Skype’s increasing ubiquity. Definitely interesting viewing, if I say so myself, and there’s a transcript over at Skype Journal if you’d prefer to digest it in text form.

It should be noted, as Skype points out, that Telgeography has slightly altered its methodology for the report this year. The firm is now comparing international Skype-to-Skype minutes to the total number of international minutes to get the 12% figure. In the past, the Skype share included Skype calls to landlines and mobiles too.

Details of the TeleGeography report, which covers much more, can be viewed here. Samples can be downloaded.

source: http://www.webpronews.com/topnews/2010/01/19/skype-sees-big-jump-in-international-calls

Google Gets 75% Of Paid Search Clicks & Dollars: Report

Three of every four paid search clicks happen on Google, and 75 cents of every paid search dollar is spent on Google. That’s according to the latest quarterly report from Efficient Frontier, a search advertising agency that manages more than $750 million in annual digital spending annually. The stats cover Q4 of 2009, and show Google’s share of paid search clicks rising from 71% in Q3 to 74.4% in Q4. Yahoo’s share of paid clicks, meanwhile, dropped from 24.4% in Q3 to 21% in Q4. Bing’s share was down slightly, but remains up 31% year over year.

The numbers are similar on the spending side, Efficient Frontier reports. Google is the clear leader, but the company’s 74.5% share is actually down year-over-year. For the year, Yahoo remained steady at 20.4% of spend, while Bing grew 25% from Q4 2008 to Q4 2009.

The report offers an overall positive outlook on search advertising. Efficient Frontier says the retail sector led a strong Q4 2009 that was up 6% from quarter to quarter and from year to year. Retail advertisers spent 17% more in Q4 than they did a year earlier, but retail CPC was down 9% from Q4 2008 levels. The report suggests lower cost-per-click may be due to search engines experimenting with new ad formats:

“Google and the other engines are adding more features to provide comparative shopping data within the SERP, a move that is likely contributing to a retail CTR drop-off of over 40% YOY.”

Looking ahead, Efficient Frontier is optimistic for 2010. The company expects that a “moderate amount of CPC growth will accelerate growth in Q1 and throughout 2010,” and that “2010 spend growth will exceed earlier estimates of 10-15%.” The report also predicts solid growth for Bing in 2010, saying that a 30% gain is possible, which would put Bing between 6-7% of click share by the end of the year. But there’s also a warning that Yahoo’s falling share of paid clicks could offset Bing’s gains if and when the Microsoft-Yahoo search deal is approved and takes effect.

source: http://searchengineland.com/google-gets-75-of-paid-search-clicks-dollars-report-33780

Google Makes Google Docs a Cloud Storage Service

It has been quite awhile since Google’s GDrive project has been talked about. In fact it seems that Google may have shelved the project already. But not until now, as Google just announced that Google Docs users can now upload, store and organize any type of file in Google Docs. This may not be GDrive per se, but it could be Google’s baby steps towards launching GDrive or possibly turning Google Docs into it.

Users can now upload any file, not just those currently supported by Google Docs, up to 250MB at a time. Free storage is up to 1GB and this does not include the files converted into any of the Google Doc supported formats. If you need more storage, you can purchase additional space at $0.25 per year.

So basically, Google is going up against other cloud storage service such as Dropbox, Box and others. And given the popularity of Google Docs, Google just might give those other cloud storage service a run for their money.

In addition, those files can be stored in shared folders as well. Hence making it easy to store, organize and collaborate on files. Uploaded files are also easily searcheable just like any Google Docs documents, spreasheets, presentations and PDFs.

source: http://www.searchenginejournal.com/

How Social Media and the Web Helped Avatar Make $1 Billion

The Simulcam and Fusion 3D camera inventions were not the only technologies that made James Cameron’s Sci-Fi epic Avatar a massive box office success. While smaller films have used social media to spread the word guerrilla-style, no other major blockbuster has employed a full-on social web marketing assault quite like Avatar.

The results in its case were a $232 million opening weekend, a total of one billion dollars in revenue by year’s end, and the rank of #2 highest grossing film of all time. Cameron’s $500 million act of hubris has paid off. Here’s an outline of the social media moves Avatar’s team made to achieve success.

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The Basics: Facebook, Twitter, MySpace

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Avatar has its own Facebook (), MySpace (), and Twitter () pages. That’s getting to be standard these days. The 18,000-follower Twitter account has tellingly not been updated since a few days after the film’s theatrical release; once the word was out, the job was done. While it was active, though, its followers would retweet updates to their followers, who (if interested) would do the same, spreading the word all over the web. The Facebook Page is even more impressive, with over 700,000 fans.

Facebook’s updated Page features make it the place to be for brands seeking exposure. The site allows brands to push updates to fans. Those fans see the updates in their personal news feeds, and they can then share them with others, just like on Twitter.

source: http://mashable.com/2010/01/08/avatar-social-media-web/